What is special about Radio Mithila 100.8 MHz?

Radio Mithila 100.8 MHz offers effective frequency impacts and economical advertising solution for advertisers at low cost-per-thousand basis compared to other media. Radio Mithila 100.8 MHz can stand as an excellent complementary medium to television and print in the region as it is cheaper than other medium. It can extend the reach of a campaign, focus the delivery and enhances or reinforce a message. The peculiarity of our all programs is that we speak to the audiences in very personal manner. Radio Mithila has provided ample opportunities to the audiences to build a relationship with their local radio personalities. The prime time for radio listener ship differs from prime time television viewing. Unlike TV, Radio listener ship peaks in the morning, afternoon and late night time slots as well. Listener ship of radio a syndicated by our own research conducted in initial phase is the highest as a percentage among the younger audiences (15- 29). The research indicated that almost 83% of audience to radio Mithila 100.8 MHz everyday pending 5 hours a day in a average (the audience most sought by advertisers). On the other hand, it’s again pleasure to share that the media report published by Freedom Forum has shown that Radio Mithila has highest number of listeners in the region (Report published in July-Aug 2007)